NYBCe’s “Good Karma by the Pint” Campaign took home six awards including “Best in Show, Overall” at the 2025 American Advertising Awards in Miami.
Hosted annually by the American Advertising Federation, the American Advertising Awards marks the initial stage of a prestigious three-tier national competition.
The campaign video features Claymation characters, colorful scenery, and an original song with lyrics emphasizing the vast impact of blood donation. Lyrics include: “Donate blood and you just might save three people’s lives and get a season’s worth of good vibes!” and “Just an hour out of your day—who knows how many people you’ll save!”
NYBCe’s Office of Donor Engagement, Strategy, and Planning launched its “Good Karma by the Pint” Campaign in June 2024 as part of an effort to garner attention and support from individuals aged 25-54. The internal team collaborated with ad agency Markham Yard for months to develop the campaign. The video was released on social media, streaming platforms, and targeted digital ads, with distribution continuing through June 2025.
Congratulations to the Enterprise Donor Engagement department on the well-deserved recognition for the “Good Karma by the Pint” Campaign!
Lauren Meyer: Executive Director, Marketing Strategy and Planning, Enterprise Donor Engagement
Kari Schwen: Director Brand & Creative Services, Enterprise Donor Engagement